Communications — Bruce Cinnamon

In addition to being a creative writer, I’m also a professional editor, multimedia producer, public speaker, and policy analyst.

Since graduating from the University of Toronto’s Munk School of Global Affairs and Public Policy, I have worked in the Public Diplomacy Division at NATO HQ in Brussels, and served as an Assistant to the Minister of Economic Development and Trade in the Government of Alberta.

I also work as a freelance writer and editor, and have worked as a policy consultant, heritage interpreter and teacher.

Web writing and design

topic pages, web stories, landing pages, new CMS, NATO on the Map

***Visual storytelling***

I do extensive photo research to tell visual stories, like **NATO: a history in snapshots** - a collection of one photo from each year of NATO’s history.

***Clear public information***

Working closely with experts, I ensure that the NATO website is kept up-to-date, covering vital topics like **NATO’s response to Russia’s invasion of Ukraine**.

***Human-driven stories***

As both a writer and editor, I create stories - including the **Dispatches from the field** series, showing what life is like

***Interactive content***

From maps to quizzes to social media polls to online games

Multimedia production

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NATO Science series

Whatever it is, the way you tell your story online can make all the difference.

NATO: 70 years in 70 seconds

Whatever it is, the way you tell your story online can make all the difference.

NATO Through Time podcast

Whatever it is, the way you tell your story online can make all the difference.

Team leadership

managing a team of dedicated, creative communicators telling NATO’s story to the world

Voter Contact Organizer running a team of 75 volunteers of all ages and backgrounds

as a Programmes Assistant, mentoring and supervising young tour guides

Public speaking

Long experience as a public speaker,

giving tours at the Parliament of Canada

teaching students at the Legislative Assembly of Alberta

representing NATO at events

speaking to public audience’s about NATO’s work, like at NATO’s first-ever gaming tournament in Warsaw

Policy analysis

In 2017 and 2019, I worked in the office of the Minister of Economic Development and Trade for the Province of Alberta. As a Ministerial Assistant, I reported to the Minister’s Chief of Staff and took on a range of duties supporting the Minister’s work. I triaged incoming correspondence and phone calls, determining what needed the Minister’s attention, and helping draft and edit his responses. I acted as a liaison point between the Minister and the civil servants and subject matter experts in the department. I wrote and edited briefing notes, speeches, and policy documents, and conducted ad hoc policy research. I also staffed the Minister at meetings with stakeholders (industry leaders, academic researchers, start-up founders, foreign legislators, etc.) and at events, briefing him before meetings and managing his schedule.

During the 2019 Alberta provincial election, I worked as the Voter Contact Organizer for a local campaign in one of the province’s 87 ridings. I put together a team of 75 volunteers—teaching them how to communicate key messages through door-knocking and phoning. Ultimately, my team contacted over 9,000 voters and used the data we gathered to determine our campaign strategy.

I also briefed our candidate on major policy positions, staffed her at local events, helped organize a dozen meet-and-greets at retirement residences and schools, managed her social media accounts, and wrote and directed a candidate introduction video which received over 50,000 views across major social media channels (YouTube, Facebook, Twitter).

Policy Portfolio